Offer Completion Difficulty Scale

The AdGem Completion Difficulty scale helps Offer API integrated Publishers gain more insight into offers. The scale (1-7) ranks offers from Easy to Hard as follows:

Rank Rank Parameters
EASY (1)
  • All CPI, CPC, keyword campaigns have this ranking
  • Easy player registration or sign up (example: player inputs email, sets up a password; does not require external confirmation or personal information)
  • 1-24 hours to complete offer
MEDIUM - Non-Gaming (2)
  • Registration with personal information or external approval is needed in order to convert
  • Player initiates a trial start
  • 24-48 hours to complete offer
MEDIUM - Gaming (3)
  • 24-48 hours of gameplay
HARD - Non-Gaming (4)
  • Purchase campaigns
  • Subscription campaigns
  • 48-72 hours to complete offer
HARD - Gaming (5)
  • 48-72 hours to complete offer
    		•
    EXTRA HARD - Gaming (6)
    • 48-72 hours to complete offer
    MULTI REWARD (7)
  • All multi-reward campaigns default to this ranking
  • Minimum 48-72 hours to complete offer
    		•