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Untargeted Offer API

Beta

Joining the Offer API Beta

While the Offer API is AdGem's latest and greatest product, we are still in our Beta phase. We are actively onboarding new and existing Publishers onto this integration and would love to hear any feedback your teams have to provide! Please reach out to your dedicated Publisher Support Advocate for any questions regarding integration of the Offer API.

Why the Offer API?

The Offer API allows publishers to pull offers and display them natively on their website or app. This integration type can be used in a variety of UIs and works especially well for featured placement sections. The Offer API returns all offers (both single and multi-reward) by default, along with goal-related data and a unique ID for each offer.

The Offer API returns all available offers and allows publishers to control sorting and targeting of offers for their players.

The Offer API is not designed to be called in real-time client scenarios.

We recommend you call our API every 5 minutes to ensure your players have access to the most up-to-date offers. If your app is polling the API more than 60/min this will result in an error. NOTE: Offers may return to the feed after they have been removed due to day capping/temporary pausing.

Integration

Integrate the Offer API Using the Following Steps

  1. Security Token Request
  2. Customize Offer Experience
  3. Configure the Offer API Link
  4. Service Response

Requirements

Before beginning, you:

  • Must have an active AdGem account
  • Must have added at least one property to your account
  • In order for your app to have access to AdGem's offers, you will need to ensure your app is approved in the AdGem system. App setup and approval instructions can be found HERE. Please reach out to your dedicated Publisher Support Advocate with any questions

Related Readings

For a complete picture of the Offer API integration with your property, please read these articles:

Step 1 - Security Token Request

To get started with the Offer API, you will first need to add your property using the AdGem Publisher Dashboard.

Once you have added your property, reach out to an AdGem team member to request a security token and to gain access to AdGem offers.

Step 2 - Customize Offer Experience

Because the Offer API integration has not been fully configured in the Publisher Dashboard yet, wait for the go-ahead from an AdGem team member before proceeding.

Although this is not the offerwall web integration, you are required to configure your app's offerwall settings.

  1. Locate the property:

    1. Click on Properties & Apps in the left nav.
    2. Find the property that is using the Offer API integration.

  2. View offerwall information:

    1. Click Options > Edit.
    2. Click on the Offerwall tab.

    Screenshot

  3. Update the following fields in the form:

    1. Currency Name - Singular (required)
    2. Currency Name - Plural (required)
    3. Currency Multiplier (required; update, if applicable)
    4. Offer Filters (update, if applicable)

Configure your Offer API request:

GET /v1/offers
Host: https://offer-api.adgem.com
Accept: application/json
Authorization: Bearer {ADGEM_APP_SECURITY_TOKEN}
NOTE: Replace {ADGEM_APP_SECURITY_TOKEN} with the security token value that you received in Step 1 - Security Token Request.

Endpoint Structure

All calls to the Offer API require, at minimum, the ADGEM_APP_SECURITY_TOKEN.

Parameter
Type
Required
Description
country_codes string Optional Optionally, you can filter offers by country code(s). Multiple country codes can be included when delimited by a comma. All codes must be in CAPS. For example, country_codes=US,GB,FR,DE.
platform string Optional Optionally, you can filter offers by a platform. The following values are accepted: ios, android, web, or all. Only one of these options can be set as this parameter's value. Multiple values are not allowed. For example, platform=ios.
categories string Optional Optionally, you can filter offers by categories. The following values are accepted: app, trial, survey, paid, free, and user_info_request. Multiple categories can be included when delimited by a comma. For example, categories=app,survey.

NOTE: Using the categories parameter in the request will override the app’s Offer Filters configured in the Publisher Dashboard.
tracking_types string Optional Optionally, you can filter offers by tracking types. The following values are accepted: CPI, CPE, CPA, Survey, and CPC. Please note that all values are case sensitive. These values can be combined in the call to select multiple tracking types. For example, tracking_types=CPI,Survey.

Best Practices

Polling the API

We highly recommend that you actively poll the Offer API every 5 to 10 minutes to get the latest campaign-level information such as caps and price adjustments.

Leveraging the Schema - Tips

    Utilizing the network_epc Field
  • The network_epc field can be extremely valuable to use as a publisher. This value is the network-wide earnings per click (EPC) at which a campaign is actively performing on AdGem. If, for example, you are presenting offers in a list to your users, you could leverage the network_epc field by ordering your offers from highest to lowest EPC values on the list.
    • Including the payout field in your Postbacks
  • We highly recommend that you include payout in your postback response so that you can track the accurate decimal amount of revenue earned from the user completing the offer. The payout field should be used to validate any release of a user's rewards as this is the official and truest amount AdGem will pay for each transaction.
    • Using the disclaimer field for Native Offers
  • We highly recommend that publishers ensure that all information included in the disclaimer field is made visible to users interacting with offers. AdGem Player Support will enforce offer attribution windows as set by our advertisers, making it important that your users are aware of this completion window prior to offer engagement.
    • What is the Offer ID?
    • An offer is the intersection between an app and a campaign in AdGem. The offer ID serves as a unique offer version identifier as it appears in the call schema. This means that if campaign 123 is available in apps 456 and 789, the offer ID for campaign 123 and app 456 will be different from the offer ID for campaign 123 and app 789. Also, this ID will change across all apps when a specific type of change to the campaign is made (see below). This will also allow you to determine which version of the offer your users had initially interacted with.
    • An offer has a set of contract terms. If there is a change to the contract terms, AdGem will generate a new offer ID value. If a user clicks on an "old" offer ID, it then locks the user into the orignal contract terms. The offer contract changes if any of the following events occurs:
      • The total_payout_usd field value changes.
      • The total_amount field is updated.
      • changes to any of the goals objects
      • The is_multi_reward field changes.
      • The targeting rules for the campaign change; in other words, changes to the geo_targeting, device_targeting, or os_targeting field.
    State Specific Offer Targeting
  • You may find that some offers in your API call do not have a geo_targeting.countries object. In these instances, you should note that these offers will have more precise targeting, often at the region or state level and should not be shown globally, nor nationwide. This will be shown via the geo_targeting.states object.

Step 4 - Service Response

Handling the Response

The response from the Offer API will include an array of all offers available for your property. Each offer will include details and information necessary for you to display the right offers to the appropriate users. In addition, the call response will also include a links object for access to our AdGem Support Portal.

Service Response

IMPORTANT: Replacing playerid

The offer click url (returned in the offer response) must be modified to replace the dummy parameter {playerid} with the ID that represents the unique player as used internally in your application. This identifies the player so that virtual currency can later be attributed to their account via the postback request. The player ID has to remain constant (for the unique player in your application) so that players are prevented from completing an offer more than once, and are able to receive their rewards.

NOTE: Missing playerid

Please note that tracking url clicks that do not contain a playerid value will be redirected to a 404 error page.

REQUIRED: Player ID Structure

All playerid values that you return should only use lowercase alpha numeric values. A good playerid value may look like: abc-123-efg-456, but should NOT look like: aBc-123-Efg-456.

Offer API Response Endpoint Structure

Field
Type
Example
Description
id string 123456789012345678 A unique value for the specific offer version
campaign_id integer 107 A unique identifier for this specific offer
name string Lords Mobile The offer name
store_id string 1384664077 The Google Play or App Store unique namespace or package name
tracking_type string CPI The pricing model of this type of offer (CPI, CPE, CPA, CPC)
total_payout_usd number 0.25 The amount of USD earned for completing a single offer or completing all goals for multi-reward. For Multi-Reward Offers, the total_payout_usd is the sum each goal's potential payout.
total_amount integer 25 The amount of virtual currency awarded to the user for fully completing an offer. This is calculated according to the campaign payout and the exchange rate you have set in the AdGem Publisher Dashboard for your offerwall.

- Single Rewarded Offers display the potential earnings a user can make for completing the offer.
- Multi-Reward Offers display the sum of potential earnings the user can earn by completing all the goals.
start_datetime timestamp 2018-05-24 16:34:45 The datetime this offer was set to active status
is_multi_reward boolean true / false Indicates that the offer is Multi-Reward or Single Reward.
- true means this offer contains multiple goals for the player to complete.
- false means this offer only has one goal/event for the player to complete.
completion_difficulty integer 1 Indicates the level of difficulty in completing an offer. Please reference the Completion Difficulty Scale for more information.
is_featured_campaign boolean true / false Indicates if this offer is featured
campaign_vertical string Games General The offer vertical
creatives object The details necessary for native offer creation
creatives.name string Lords Mobile The offer name
creatives.icon_url url https://adgem-dashboard-production.s3.us-east-2.amazonaws.com/campaigns/107/campaign-offerwall-creatives/icons/201805242053.png The url for the offer icon
creatives.description string Battle in a world of chaos in Lords Mobile, the latest real-time strategy game from IGG The brief description of the offer
creatives.short_description string Play to earn! The offer tagline
creatives.instructions array ["Discover Idle Jackpot", "Open and play", "Redeem your points! *New Users Only!"], The instructions that a player must follow in order to complete the offer and be rewarded.

Instruction steps can be parsed by comma. For example:
1. Download and Open the App
2. Redeem your points!
creatives.disclaimer string New users only A disclaimer for offer completion requirements. AdGem Player Support will enforce offer attribution windows as set by our advertisers, making it important that your users are aware of this completion window prior to offer engagement.
creatives.currency_name string Coin The name of your offerwall virtual currency as set in the AdGem Dashboard
creatives.currency_name_plural string Coins The name of your offerwall virtual currency plural form as set in the AdGem Dashboard
creatives.categories string app The offer category type. Possible values include: "app", "survey", "trial", "free", "paid", and "user_info_request".
creatives.sort_order_setting integer 3 Indicates where an offer is sorted on the full AdGem Offerwall
creatives.stickers array The AdGem-assigned stickers associated with the offer
creatives.stickers.*.text array New The sticker text
creatives.stickers.*.color array The sticker hex color
creatives.hero_image_url url https://adgem-dashboard-production.s3.us-east-2.amazonaws.com/campaigns/107/campaign-offerwall-creatives/hero_images/4wwM9DRLnUvtVix The url for the hero image
goals array The payable offer goal events
goals.*.id string 123456789012345678 The unique id for the offer goal
goals.*.name string Reach level 5 The name of the offer goal
goals.*.description string Reach level 5 The description of the offer goal
goals.*.amount integer 25 The amount of virtual currency awarded to the user for completing the goal
goals.*.payout_usd number 0.25 The potential payout for a goal's completion by a player
goals.*.order integer 1 The linear order of the goal to be completed
links object The associated links to be used for offer completion
links.click_url url https://api.adgem.com/v1/click?all=1&appid=12345&cid=107&playerid={playerid} The url that the player will click on to engage with the offer.

NOTE: The {playerid} must be replaced with the unique id for your player on your system.
links.support_url url https://api.adgem.com/support/12345/107/{playerid} The url that directs players to a support page for a specific campaign available for player support.

NOTE: The {playerid} must be replaced with the unique id for your player on your system.
stats object The offer-specific metrics
stats.network_epc string 7.000 The earnings per click (EPC) for this offer across the network. If the offer is new and the network EPC has not been calculated the value will be "new".
geo_targeting object Acceptable locations (i.e., countries, states, and/or cities) for the offer
geo_targeting.countries.*.name
geo_targeting.states.*.name
geo_targeting.cities.*.name		 string Germany The full name of the location
geo_targeting.countries.*.iso_numeric
geo_targeting.states.*.iso_numeric
geo_targeting.cities.*.iso_numeric		 integer 164 The location ID on the AdGem network
geo_targeting.countries.*.iso_alpha2
geo_targeting.states.*.iso_alpha2
geo_targeting.cities.*.iso_alpha2		 string DE The ISO 2 letter country code
geo_targeting.countries.*.iso_alpha3
geo_targeting.states.*.iso_alpha3
geo_targeting.cities.*.iso_alpha3		 string DEU The ISO 3 letter country code
geo_targeting.countries.*.geoname_id
geo_targeting.states.*.geoname_id
geo_targeting.cities.*.geoname_id		 integer 2921044 The name of geographical point in plain ascii characters
device_targeting array ["android_phone", "android_tablet"] The device type(s) allowed by the offer.
os_targeting array The operating systems for which the offer is available
os_targeting.*.name string android The operating system type (potential types include: "web", "android", and "ios")
os_targeting.*.min string 4.0.2 The minimum operating system version for which the offer is available
os_targeting.*.max string 17.2.1 The maximum operating system version for which the offer is available

Example of a Successful API Response

  {
    "status": "success",
    "data": {
        "offers": [
            {
                "id": "3863247715439418",
                "campaign_id": 107,
                "name": "Idle Jackpot",
                "store_id": "1439500962",
                "tracking_type": "CPE”,
                "total_payout_usd": 78.45717,
                "total_amount": 8341,
                "start_datetime": "2024-04-03 22:57:11",
                "is_multi_reward": true,
                "completion_difficulty": 3,
                "is_featured_campaign": false,
                "campaign_vertical": “Games General“,
                "creatives": {
                    "name": “Idle Jackpot”,
                    "icon_url": "https://adgem-dashboard-production.s3.us-east-2.amazonaws.com/campaigns/107/campaign-offerwall-creatives/icons/9vBzpAGqNG50g4cyrdIdvcW2WY23DfC6Hej8bxln.jpeg",
                    "description": "Grow your jackpot! Earn money while you sleep! Wake up and collect! Compete against your friends",
                    "short_description": "Level up to earn!",
                    "instructions": [
                        "Discover Idle Jackpot",
                        "Open and play",
                        "Redeem your points! *New Users Only!"
                    ],
                    "disclaimer": “New Users only”,
                    "currency_name": "Coin",
                    "currency_name_plural": "Coins",
                    "categories": [app,free],
                    "sort_order_setting": null,
                    "stickers": [
                        {
                            "text": "sapiente",
                            "color": "#a51948"
                        },
                        {
                            "text": "beatae",
                            "color": "#81e34d"
                        }
                    ]
                    },
                    "hero_image_url": "https://adgem-dashboard-production.s3.us-east-2.amazonaws.com/campaigns/107/campaign-offerwall-creatives/hero_images/4wwM9DRLnUvtVix"
                    },
                ],
                "goals": [
                    {
                        "id": "3863247736412910",
                        "name": “Install”,
                        "description": “Install the app”,
                        "amount": 15,
                        "payout_usd": 8.35,
                        "order": 1
                    },
                    {
                        "id": "3863247736412911",
                        "name": "Reach Level 2",
                        "description": "Reach Level 2",
                        "amount": 226,
                        "payout_usd": 3.37,
                        "order": 2
                    },
                    {
                        "id": "3863247736412912",
                        "name": “Purchase Upgrade”,
                        "description": “Purchase Upgrade”,
                        "amount": 427,
                        "payout_usd": 4.37,
                        "order": 3
                    },
                    {
                        "id": "3863247736412913",
                        "name": "Reach Level 10”,
                        "description": "Reach Level 10”,
                        "amount": 550,
                        "payout_usd": 9.6,
                        "order": 4
                    }
                ],
                "links": {
                    "click_url": "https://api.adgem.com/v1/click?all=1&appid=12345&cid=107&playerid={playerid}&offer_id=3863247715439418",
                    "support_url": "https://api.adgem.com/support/12345/107/{playerid}"
                },
                "stats": {
                    "network_epc": "new"
                },
                "geo_targeting": {
                    "countries": [
                        {
                            "name": "Spain",
                            "iso_numeric": "109",
                            "iso_alpha2": "TM",
                            "iso_alpha3": "CHN",
                            "geoname_id": "67985739"
                        },
                        {
                            "name": "Madagascar",
                            "iso_numeric": "431",
                            "iso_alpha2": "US",
                            "iso_alpha3": "GGY",
                            "geoname_id": "55529403"
                        },
                        {
                            "name": "Honduras",
                            "iso_numeric": "287",
                            "iso_alpha2": "WO",
                            "iso_alpha3": "NPL",
                            "geoname_id": "91389411"
                        }
                    ],
                    "states": [
                        {
                            "name": "Alabama",
                            "slug": "united-states-alabama",
                            "iso_numeric": null,
                            "iso_alpha2": null,
                            "iso_alpha3": null,
                            "geoname_id": null
                        },
                        {
                            "name": "Alaska",
                            "slug": "united-states-alaska",
                            "iso_numeric": null,
                            "iso_alpha2": null,
                            "iso_alpha3": null,
                            "geoname_id": null
                        },
                        {
                            "name": "California",
                            "slug": "united-states-california",
                            "iso_numeric": null,
                            "iso_alpha2": null,
                            "iso_alpha3": null,
                            "geoname_id": null
                        }
                    ],
                    "cities": [
                        {
                            "name": "Montserrat",
                            "iso_numeric": "560",
                            "iso_alpha2": "CA",
                            "iso_alpha3": "BGR",
                            "geoname_id": "73626582"
                        },
                        {
                            "name": "Hong Kong",
                            "iso_numeric": "914",
                            "iso_alpha2": "US",
                            "iso_alpha3": "AUT",
                            "geoname_id": "65045826"
                        },
                        {
                            "name": "Denmark",
                            "iso_numeric": "440",
                            "iso_alpha2": "CA",
                            "iso_alpha3": "CXR",
                            "geoname_id": "53091371"
                        }
                    ]
                },
                "device_targeting": [
                    "iphone",
                    "ipad"
                ],
                "os_targeting": [
                    {
                        "name": "ios",
                        "min": "3.2.3"
                    },
                    {
                        "name": "web"
                    }
                ]
            }
        ],
    "links": {
            "support_portal": "https://api.adgem.com/support/player?appid=12345&playerid={playerid}",
    }
}

Available click_url Parameters

The following list contains parameters that you can append to the click_url. These parameters can be returned to you in the player event completion postbacks:

Parameter
 Description
c1 A custom parameter value as set by the publisher
c2 A custom parameter value as set by the publisher
c3 A custom parameter value as set by the publisher
c4 A custom parameter value as set by the publisher
c5 A custom parameter value as set by the publisher
country The ISO country code for the user, where the offer was completed
gaid Google Advertising ID, available when the developer is using Google Play Services
idfa Apple Advertising ID, available when the user has not limited ad tracking
ip The IP Address for the user who completed the offer
state The user’s state or region where they are located
useragent The User Agent from the user’s default browser app

Call Examples

<?php
// Initialize cURL and make the request
$ch = curl_init();
curl_setopt($ch, CURLOPT_URL, 'https://offer-api.adgem.com/v1/offers');
curl_setopt($ch, CURLOPT_RETURNTRANSFER, true);
curl_setopt($ch, CURLOPT_HTTPHEADER, [
  'Content-Type: application/json',
  'Authorization: Bearer {ADGEM_APP_SECURITY_TOKEN}',
]);
curl_setopt($ch, CURLOPT_HEADER, true);
$response = curl_exec($ch);
curl_close($ch);

// Decode the response into a PHP associative array
$response = json_decode($response, true);

// Make sure that there was not a problem decoding the response
if(json_last_error()!==JSON_ERROR_NONE){
  throw new RuntimeException(
      'API response not well-formed (json error code: '.json_last_error().')'
  );
}

// Print out the response details or any error messages
if(isset($response['status']) && $response['status']==="success"){
  echo 'API call successful';
  echo PHP_EOL;
  echo 'Response Data: <pre>'.print_r($response['data'], true).'';
  echo PHP_EOL;
}else{
  echo 'API call failed';
  echo PHP_EOL;
  echo 'Errors: <pre>'.print_r($response['data'], true).'';
  echo PHP_EOL;
}
?>

  # importing the requests library
  import requests

  # defining the api-endpoint
  API_ENDPOINT = "https://offer-api.adgem.com/v1/offers"

  # your Adgem App ID and API Token
  ADGEM_APP_TOKEN = "XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX"

  # headers to be included in request
  headers = {
      "Accept": "application/json",
      "Authorization": "Bearer {ADGEM_APP_SECURITY_TOKEN}"
  }

  # sending get request and saving response as response object
  response = requests.get(url = API_ENDPOINT, headers = headers)

  # extracting response data
  response_data = response.data
  print(response_data)

  require 'net/http'
  require 'json'

  url = 'https://offer-api.adgem.com/v1/offers'
  uri = URI(url)

  req = Net::HTTP::Get.new(uri)
  req['Accept'] = 'application/json'
  req['Authorization'] = 'Bearer {ADGEM_APP_SECURITY_TOKEN}'

  res = Net::HTTP.start(uri.hostname, uri.port) { |http|
      http.request(req)
  }
  JSON.parse(res)