Partner-built (Custom Experience)

With a partner-built integration, you own the UI and AdGem provides the offers through an API. There are two options, depending on how much of the logic you want to own:

• Prism (recommended) — AdGem's Offer Personalization API: a GraphQL API that returns personalized, sorted, filtered offers. You keep your UI and gain our personalization. Best for most custom-UI builds.
• Offer API — a REST API that returns the raw offer catalog. You build the ranking and presentation yourself. Best when you need total control or have your own ranking system.

Both let you build the experience you want; the difference is whether AdGem's personalization powers it or you supply your own. To weigh the trade-off, see Decide your path. For full specifications, see the Reference.