AdGem Postbacks

Postbacks are an essential part of the communication between AdGem and your app. They allow for real-time notifications of events, such as Player Install or Conversions, enabling you to track and optimize your campaigns seamlessly.

You can set up your postback URL in the AdGem Dashboard and find more information HERE.

Note

By default, AdGem only sends postbacks on Payable Conversion events. If you would like to enable Install postbacks to be sent to you, please reach out to your dedicated Publisher Support Advocate so we can enable this for you!

Install Postbacks

For many of AdGem's offer campaigns we have the ability to send a postback to you when your Players install an app from an offer. This will allow you to better track the offer's performance with your Players on your platform.

An install postback from AdGem will follow the same postback URL string schema as you have placed in the AdGem dashboard with the automatic appending of &nonpayable_install_goal=true to the end of the string.

Conversion Postbacks

By default, AdGem will send a postback to your app upon a Player converison event. AdGem will send this postback to the same postback URL string schema as you have placed in the AdGem dashboard.